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Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

September 21, 2019 Asian Mail Order Brides  No comments

Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

Just just How NBA, Call of Duty and Nascar are courting fans that are new players

Just how fans like to experience sports that are live changing, and also the esports globe is just growing more quickly, creating a challenge for marketers to fully capture and keep their attention.

At Adweek’s Women Trailblazers Summit this week in nyc, top marketers from Activision Blizzard, the Philadelphia 76ers and Nascar said they’re investing more time not merely on broadening their audiences but additionally recruiting the following generation of celebrity athletes.

You’re going to be left behind,” said Nascar CMO Jill Gregory“If you’re focusing on butts in seats or the eyeballs on TV at the exclusion of these new opportunities, then.

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